Balance Sheet

The balance sheet is one of the three core financial statements detailing the financial health of small businesses; it categorizes everything a company owns (assets), owes (liabilities), and investments from owners (owners equity).


What is the Balance Sheet?

The balance sheet is one of the three financial reporting statements that small business owners and entrepreneurs should understand. The other two are the income statement and the cash flow statement. The balance sheet presents a snapshot of a company’s financial position and health at a specific date, categorizing everything as either assets, liabilities, or owner’s equity.

Assets represent what the company owns or is owed (cash, inventory, equipment), liabilities represent what the company owes (accounts payable, loans), and equity represents money invested in the business and retained earnings (profits kept in the business) over time. The total value of the assets must always equal the total value of liabilities plus owner’s equity. This is where the “balance” part of the sheet comes into play.

The following article discusses the balance sheet in detail, including the components, why it’s important to small businesses, effective data analysis, and maintaining an accurate balance sheet.

Key Discussion Points

  • The balance sheet is a financial statement that provides a snapshot of a company’s financial health at a specific date.

  • It categorizes everything a company owns (assets), owes (liabilities), and the investment from the owners (owner’s equity).

  • A healthy balance sheet with good ratios is essential for securing funding from lenders and investors.

  • By analyzing the balance sheet, small business owners can track progress, identify areas for improvement, and make informed decisions.

  • Maintaining an accurate balance sheet through consistent data entry, record-keeping, and reviews empowers business owners for long-term success.

Why the Balance Sheet is Important for Small Businesses

Providing a clear picture of a company’s financial health, the balance sheet plays a critical role in the analysis of the business by potential investors, banks, and other financing sources. These entities want to be sure that your business stands on solid financial ground, and know their money is in good hands when giving out a loan or making an investment.

The balance sheet is a single source for everything a business is owned or owed (assets), owes to others (liabilities), and the value of the business owned by shareholders (owner’s equity). These three components should always balance using the following formula:

Assets = Liabilities + Owner’s Equity

Essentially, this is saying everything the company owns must be financed by either debt (liabilities) or owner-invested capital (owner’s equity). If this equation doesn’t balance, there are errors in the balance sheet that must be corrected.

The balance sheet serves multiple significant benefits for small businesses including:

  • Benchmarking - Compare your company’s financial metrics to industry averages or competitor companies to find differences in financing structures and key financial ratios

  • Financial Tracking - The balance sheet is a central hub for your business's assets and liabilities; having them listed in one place makes it easier to track their value over time. This enables progress monitoring and trend identification such as increasing inventory levels, accounts payable, or rising debt levels.

  • Improved Communication - The balance sheet is a common document with universal language, enabling clear and easy communication between business owners, potential investors, and other stakeholders.

  • Ratio Analysis - The balance sheet provides business owners with data required to calculate liquidity and solvency ratios that measure important components of the company’s financial state, giving insights into asset management and efficiency.

  • Securing Funding - Lenders and investors use the balance sheet to help evaluate a company’s ability to pay back loans and generate a return on investment. A strong balance sheet with good ratios can increase the chances of securing funding and improve financing terms.

These benefits lead to more informed business owners who can make smarter strategic decisions regarding potential investments in growth, how much inventory to carry, negotiating terms with suppliers and customers, and more.

The image below presents a sample balance sheet for a small business, summarizing the company’s financial standing at the end of the past three years. The first thing to look for in any balance sheet is the “balance” between assets and liabilities plus owner’s equity (OE), as mentioned earlier. A quick examination shows us that the three year-end balance sheets in the example provided all have Total Assets equivalent to Total Liabilities and OE.

With confirmation the statement is balanced, it’s time to begin examining the individual components of the balance sheet and what they mean. Assets, liabilities, and owner’s equity were defined above, so this portion will examine the next level down in the hierarchy.

Current Assets

Current assets are assets owned by the business that are considered liquid or to be consumed within one year. A liquid asset can be easily converted into cash. Understanding short-term liquidity is essential for small business owners and entrepreneurs. Should the company run into a cash management issue, or have difficulty repaying its obligations, current assets can be liquidated to fulfill those obligations.

Our sample company above would be able to generate $90,550 in cash through liquidation to help cover obligations. The objective is, of course, to not have this happen, but knowing how much is available can foster more responsible risk management and strategic planning.

Examples of current assets include:

  • Cash and Cash Equivalents - Cash on hand in checking and savings accounts; cash equivalents are highly liquid, interest-bearing investments such as treasury bills, bank CDs, and money market funds to name a few examples.

  • Accounts Receivable - Represents the money owed to the business for goods and services delivered but not yet paid for. This is common in businesses that issue their customers payment terms. An example would be a wholesaler that sells goods to a retailer, giving them 60 days to pay. The value of goods sold would fall in accounts receivable until payment is made.

  • Inventory - Raw materials used to produce goods for sale, in-process goods that are partially completed but not yet available for sale, and finished goods that are ready to be sold to customers but haven’t yet.

  • Prepaid Expenses - These are expenses paid for services expected to be utilized in the future. An example would be insurance premiums; if a company pays an annual premium of $15,000 at the beginning of the year it’s a prepaid expense and the value of the prepaid expense would be reduced as the year progresses and the service is received until the end of the year when the prepaid expense would be exhausted.

  • Marketable Securities - Shares of stock held in public companies that can be sold on stock market exchanges. Since these funds are marketable and easily converted into cash, they’re highly liquid, making them a current asset.

Fixed Assets

Fixed assets - also called Property, Plant, and Equipment (PP&E) - are physical assets used in operating the business but aren’t expected to be converted to cash within the next year. In accrual-based accounting systems, these assets are capitalized and depreciated over the asset’s useful life. Fixed assets are purchased for various reasons including the production of goods, the development of new facilities, rental to third parties, and supply chain integration.

Examples of fixed assets include:

  • Buildings - Any buildings owned by a business, a factory for manufacturing, offices, warehouses, etc.

  • Computer Equipment - Laptops, servers, and other hardware essential to a company’s technology and information management needs, commonly lasting multiple years.

  • Furniture and Fixtures - This consists of common office furniture, chairs, desks, couches, etc.

  • Machinery - Refers to machines, tools, and equipment used to facilitate the processing of raw materials into finished goods for sale.

  • Company Owned Vehicles - Whether used by employees for business purposes, to make deliveries to customers, or for another use. Vehicles being used for personal use are not considered fixed assets; they would not be reported on the balance sheet.

Intangible Assets

These are other long-term assets owned by the business that are not physical assets. These assets may be indefinite, meaning they’ll exist as long as the business, or definite with a limited useful life. Intangible assets are either purchased (buying an existing brand) or created (developing and patenting a new process).

Intangible assets are important because they represent either a potential legal or competitive advantage for the owner of the property versus their competition.

Examples of intangible assets include:

  • Copyrights - Protect original works of published and unpublished authorship, including literary, dramatic, musical, artistic, and other intellectual works, from being utilized for profit by other parties without proper authorization from the owner.

  • Goodwill - Represents the amount of money paid for an acquisition above the fair value of the acquired company’s net assets. If Company A acquires Company B for $1,000,000 and the fair value of Company B’s net assets is $750,000, Company A would report $250,000 of Goodwill as an intangible asset on its balance sheet.

  • Patents - Exclusive rights granted for an invention, which allows the patent holder to exclude others from utilizing the patented property for a period of time - usually 20 years.

  • Trademarks - Recognizable signs, designs, or expressions identified with a business or its products and services. Trademarks can be applied to brand names, slogans, and logos.

  • Licenses - Agreements granting the licensee permission to use patented or copyrighted work, trademarks, or proprietary technology owned by the licensor. Licenses can be exclusive (no other companies can utilize that intellectual property) or non-exclusive.

Current Liabilities

Current liabilities are short-term financial obligations owed by the business and due within one year or one operating cycle, whichever is greater. Effectively managing current liabilities is an important part of maintaining liquidity - if current liabilities approach or exceed the value of current assets, the business is at a high risk of being unable to meet its obligations without additional financing.

Examples of current liabilities include:

  • Accounts Payable - The opposite of accounts receivable, this is money owed by the business to vendors for goods and services received but not yet paid for. An example would be receiving payment terms on an inventory order that gives the business 30 days to pay. Until paid, the balance is carried as accounts payable.

  • Short-Term Loans - Any loans that are due for repayment within the year. This could be a bridge loan for financing operations during seasonally slow periods which is repaid as the business reaches its busy season.

  • Accrued Expenses - These expenses have been accrued during normal business operations but not paid. They differ from accounts payable as accrued expenses don’t represent goods and services received, but operational expenses incurred such as wages, utilities, and taxes. For example, if the final pay period of the year stretches into January of the next year, the wages owed to employees for work performed would be recorded as an accrued expense on the last day of the current year.

  • Current Portion of Long-Term Debt - This represents the long-term debt coming due in the current year. If a business has a seven-year loan from an equipment purchase, the amount of the loan to be repaid in the current year is considered the current asset portion of the debt.

  • Deferred Revenue - Revenue received for goods and services that haven’t been provided yet. This is common in subscription-based companies. If a customer pays for one year of service the payment is classified as deferred revenue and reduced proportionally during the year as the services are rendered.

Other Liabilities

Other (non-current) liabilities consist of long-term loans and obligations the business must repay, but not in the current year. Properly managing these liabilities is vital to the long-term financial health of the business, ensuring there is enough cash to fund growth initiatives that generate a significant enough future return to repay long-term debts.

Examples of other liabilities include:

  • Bonds Payable - Bonds are long-term debt instruments used to raise capital. The borrowing business periodically pays interest on the bond until the maturity date at which point the principal amount must be repaid.

  • Deferred Tax Liabilities - These are accrued taxes that are not due for payment in the current year. This can happen because of differences in accounting methods used for tax reporting and financial reporting.

  • Lease Obligations - The future value of lease payments that the business has agreed to are recorded on the balance sheet as a liability.

  • Lont-Term Loans - The most common non-current liability which represents the principal balance of any loans from banks or other institutions that are not due in the current year.

Owner’s Equity (Shareholder’s Equity)

Owner’s Equity (OE), also called shareholder’s equity details how much of the business is financed by capital investments from ownership and retained earnings. OE becomes a critical component for evaluation when attempting to secure financing - either loans or additional equity investments.

Owner’s Equity = Total Assets - Total Liabilities

Depending on the structure and nature of the business, owner’s equity can consist of various components, including:

  • Capital Investments - This may be listed as Paid-In Capital, it is cash and other asset contributions received from the business owners. This number would include the initial start-up investments and any subsequent equity funding rounds the company received.

  • Drawing Account - In sole proprietorships and partnerships, owners may withdraw funds from the business. These capital withdrawals are captured in the owner’s drawing account and subtracted from the rest of the Owner’s Equity.

  • Retained Earnings - These are the accumulated profits the business has generated during its lifetime that have been retained and reinvested into the business rather than paid out to owners in the form of dividends.

  • Stock - Corporations will list common and preferred shares of stock in the Owner’s Equity portion of the balance sheet.

Balance Sheet Analysis: Key Performance Indicators (KPIs)

The balance sheet provides small business owners with valuable data that can be transformed into actionable insights with some further analysis. By utilizing Key Performance Indicators (KPIs) - specific metrics applied to the balance sheet to reveal these deeper insights - small business owners gain a much deeper understanding of their company’s financial position and health. Potential investors or financial institutions will conduct a similar analysis when evaluating your business.

Some of the core KPIs that are applied to the balance sheet include:

Liquidity Ratio KPIs

Liquidity ratios tell business owners and lenders how easily a company can pay its short-term obligations. Lower ratios imply a higher risk of being unable to fulfill these obligations and a potential need for additional short-term funding. Higher ratios are preferable.

  • Current Ratio - A simple measure of a company’s ability to pay short-term debts with short-term assets.

    Current Ratio = Current Assets / Current Liabilities

  • Quick Ratio - Also called the acid-test ratio; it is similar to the current ratio but excludes inventory from assets as inventory is the most illiquid current asset and can take several months to liquidate.

    Quick Ratio = (Current Assets - Inventory) / Current Liabilities

  • Cash Ratio - The most conservative liquidity measure examines how well a company can pay its short-term obligations using only the cash on the balance sheet.

    Cash Ratio = Cash / Current Liabilities

Solvency Ratio KPIs

Solvency ratios assess the company’s ability to meet long-term financial obligations, giving owners, investors, and lenders an idea of the likelihood the business can remain operational and solvent for the foreseeable future.

  • Debt-to-Equity Ratio - This ratio measures total liabilities against shareholder’s equity. Companies with higher levels of debt are considered more leveraged, and potentially riskier to invest in and lend to.

    Debt-to-Equity Ratio = Total Liabilities / Shareholder’s Equity

  • Debt Ratio - The debt ratio looks at the percent of a company’s assets financed using debt. Again, a higher debt ratio makes a company riskier to invest in and lend to.

    Debt Ratio = Total Liabilities / Total Assets

Efficiency Ratio KPIs

Combined with some basic data from the income statement, business owners can assess the efficiency of operations and develop strategies to improve inventory management along with supplier, and customer relations.

  • Asset Turnover Ratio - shows how effectively a company utilizes it’s assets to generate sales

    Asset Turnover Ratio = Revenue / Total Assets

  • Inventory Turnover Ratio - Indicates how many times a company’s inventory is sold and replaced during the year.

    Inventory Turnover Ratio = Cost of Goods Sold / Average Inventory

  • Accounts Receivable Turnover - Measures how efficiently a company collects its receivables, higher turnover indicates better efficiency. Sales can be used in place of credit sales if the business doesn’t have an efficient way of distinguishing between credit and non-credit sales.

    Accounts Receivable Turnover = Credit Sales / Average Accounts Receivable

While not an exhaustive list, the example above provides plenty of analytical power for small business owners to dive into their balance sheets and better understand their business operations.

Tips for Maintaining a Quality Balance Sheet

Any balance sheet will only be as good as the data provided and the maintenance practices employed by the company. A balance sheet with incorrect or missing data is useless to a small business owner with the potential to significantly damage any credibility the business may have with investors or financial institutions.

Take the following steps to create and maintain an effective, accurate balance sheet:

  • Use Accounting Software - Instead of spreadsheets, consider affordable, easy-to-use tools like Quickbooks or Xero for tracking income, expenses, inventory and other asset purchases. These solutions automate tasks, reduce mistakes, and generate a professional-looking balance sheet for your business.

  • Prioritize Accurate Record Keeping - Keep detailed records of all asset purchases, asset sales, capital funds received, dividends paid, and debt repayments (this task has the potential to be automated by Quickbooks or Xero) to ensure the accuracy of the balance sheet.

  • Conduct Regular Reviews - check the balance sheet regularly, preferably as part of the monthly financial review with the rest of your leadership team. Consistent review familiarizes leadership with operations helping to catch any errors, discover potential issues before they become serious problems, and recognize opportunities before it’s too late to act.

  • Use a Professional - As your business grows and accounting becomes more complicated, or you’re not much of an accountant to begin with, consider getting advice from a professional. They can give expert guidance, help with taxes, and offer tips to manage your finances better.

The accuracy and usefulness of a balance sheet hinges entirely on the quality of data it's built upon. Erroneous or incomplete data can lead to misleading financial portrayals, potentially jeopardizing a small business's credibility with investors and financial institutions.

By incorporating these steps – utilizing accounting software, prioritizing record-keeping, conducting regular reviews, and seeking professional assistance when necessary – small businesses can ensure their balance sheets are reliable and informative, empowering them to make sound financial decisions.

The Bottom Line

In closing, the balance sheet is an essential document for any small business. It provides a clear and current picture of the company's financial health, allowing owners to make informed decisions about everything from resource allocation to potential investments. This transparency is also crucial for building trust with lenders and investors who rely on the balance sheet to assess the company's creditworthiness and potential for future growth.

To maximize the balance sheet, small businesses should prioritize accurate data entry. This can be achieved by using accounting software that automates tasks and minimizes errors. Additionally, meticulous record-keeping practices, including documenting asset purchases, sales, and debt repayments, ensure the long-term accuracy of the balance sheet. Finally, regular reviews of the balance sheet, ideally on a monthly basis, allow business owners to identify any discrepancies or potential issues early on.

By following these steps and maintaining a high-quality balance sheet, small businesses can gain valuable insights into their financial standing. This knowledge empowers them to make sound financial choices that propel the company toward long-term success.

What's Included in the Balance Sheet?