A SWOT analysis is a powerful tool to help you understand your organization's strengths, weaknesses, opportunities, and threats (SWOT). By systematically examining these factors and combining them with other tools, you can develop a roadmap for achieving a sustainable competitive advantage. This article equips you with the knowledge to conduct a thorough SWOT analysis, from assembling the right team to strategizing on identified factors. It also explores the benefits and limitations of SWOT analysis, ensuring you get the most out of this valuable tool.